I'm Iman Setia Harefa
1912150020
CRISTIAN UNIVERSITY OF INDONESIA


General Lecture 2020 in UKI
Future Of Digital Marketing


Opening Ceremony 


Today on February 18, 2019 I attended the "General Lecture 2020" seminar with the theme of future of marketing at Indonesian Christian universities. The speaker is from the university of Wollongong Australia, Mr. Gary Noble associate Dean of business faculty.

Mr. Gary Noble

 Rector UKI

 Opening Cermony with Dance


My experience in following this was very interesting. Before that, I was very excited because the speaker was from Australia, and it was able to hone my English listening.
firstly, this activity is very interesting because it discusses about digital marketing. which I remember and very important is that we as business people it's time to learn how to do business via digital. some important things are we have to be fast and honest then transparent to consumers to get the trust of our consumers both through online promotion on social media.


Signing Ceremony




 Yes the benefit of this activity is very much especially in Indonesia which will develop business through digital and especially in the UKI will improve campus quality in digitization especially this year is the year of digitalization and internationalization at UKI
Yes in my opinion the application of knowledge is of course easy to get online and use the internet as a means to promote our business

Presentation from Mr.Gary

Digital marketing is the marketing of products and services carried out with digital media. The purpose of this marketing is to reach as many target customers as possible in an efficient, personal and relevant manner. This digital marketing combines technique and knowledge in market psychology and technology. Unlike traditional marketing which advertises through billboards, digital marketing uses a variety of digital platforms as a marketing medium.
            The best digital marketers are those who have a clear picture of how every digital marketing campaign he has supports his bidding objectives. Depending on the purpose of their marketing strategy, a digital marketer can create larger campaigns through the free or paid media that he has.

            For example, a content marketer (content creator) can usually make a series of blog posts that serve to invite. Social media marketers (social media managers) function to help promote blog posts through paid and organic (non-paid) posts on social media accounts. The job of the email marketer is to create an email campaign to be sent to prospective customers to be interested in the offer offered.



Q & A Section



This seminar was very good from the beginning to the end, but I think there should have been a translator because not everyone understood clearly, thank you.

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